One of the main objectives of the tour is to break down the negative attitudes that many people have towards people from less developed communities- particularly the slums. The common stereotype - often reinforced by media and popular culture - of idle, passive and often criminal slum-dwellers is something we strive to change
Our company is a social business. 80% of all profits is used for the activities of our sister organisation and NGO (charity) Reality Gives. What this means in reality is that between 25% and 35% of the income generated by Reality Tours is used for Reality Gives's activities.
Why do we do this? Because a large percentage of our income is generated through the Dharavi tours and we felt that it was right to put most of the money back.
Reality Gives runs a community centre and Youth Empowerment Program in the Dharavi area, and provides English language support at a local government school. We also support projects run by other NGOs in the Dharavi area. See our Projects page for more details.
We need people to support us. Do you want to get involved? There are many ways that you can. Click here
Interested in the figures? Skeptical? We understand that you might be. We put audited financial statements online, along with details of directors' salaries. Check out our Transparency page.